Streamline's Vision HD's User Profiles and Personas
| User Profile 1 (Main Group) | |
|---|---|
Age |
21-30 |
Gender |
Male |
Willing to pay |
$200 + Subscription |
Requested Channels |
FOX, VH1, ESPN, CNN |
Yearly Income |
>$10,000 |
Hourly TV use |
11-20 Hrs |
Our target group is always looking forward to experiencing the latest and greatest technology that applies to them and their lifestyle. |
| User Profile 2 (Secondary Group) | |
|---|---|
Age |
15-20 |
Gender |
Male |
Willing to pay |
$200 + Subscription |
Requested Channels
|
MTV, FOX, Spike TV, HBO |
Yearly Income |
<$10,000 |
Hourly TV use |
5-10 Hrs |
Our secondary group tends to enjoy new technology but is not always in the first wave of consumers. They tend to wait a few months before commiting but do alot of research and look for the best solutions for their needs. |
*Anyone, regardless of their technological, ethnical, or cultural background will be able to comfortably and easily use the Vision HD. Since the Vision HD is such a versatile piece of technology, anyone who enjoys television will value the Vision HD and the everyday solutions it provides. This is why our User profiles do not include a desired ethnical background or culture.